SKYY Vodka National CRM Program: SKYYWAY 2016-2019

From conceptualisation to nationwide execution, Rainbow Marketing pioneered a unique consumer advocacy program for SKYY Vodka in 2016. Growing a database of 50 000 engaged Members from a zero base in just three years. With over 400 events across all nine provinces, hosting top performing artists like Black Coffee to inspirational speakers like John Sanei, even giving away an MBA to Henley Business school!

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