Founded in 1994, Rainbow celebrated the inclusiveness of the liberated people of South Africa by staging big events nationwide. Working on the ground across the country, we began to understand the needs and desires of consumers and educated brands on the importance of communicating, in a more authentic way.
From exclusive events to stadium-scale concerts, we’ve built a reputation for understanding and resonating with diverse audiences. As Rainbow Productions, our collaborative approach has earned us nationwide goodwill, fostering strong relationships with local and international partners, and brands.
Our portfolio of clients has been diverse and exhilarating working with rockstars, celebrity chefs, politicians, philanthropists to CEOs and marketers of companies in the sectors of banking, motoring, aviation, hospitality, luxury and FMCG brands.
We humanise brand communication by combining innovation with intuition to connect with customers and drive a desired outcome that is mutually beneficial.
Why? We do what we do, because we are passionate about creating campaigns that connect diverse clients and brands with audiences in a memorable and most importantly, measurable way.
Alison McCutcheon